SrishtiAgarwal

Founding Engineer · Full Time

• Core contributor to GrowthZ.ai: an AI platform that unifies ad creative generation, campaign automation, and performance analytics for B2B clients, from system architecture to production deployment.
• Designed scalable REST APIs across 6 microservices powering a multi-tenant campaign automation engine that auto-generates keywords, ad groups, creatives, and extensions; trained and tuned the LightGBM model driving real-time bid optimization.
• Built an LLM-powered ad copy generation pipeline that scrapes Play Store/App Store/website data, extracts sentiment and themes, and generates structured, keyword-researched ad copies with a RAG workflow, embedding brand content with Gemini embeddings and Google Search grounding for context-aware ad group and phrase generation, producing static, animated, and AI-generated video creatives at sub-60s latency.
• Architected an automated video-to-Meta-ad pipeline for one of India's largest Meta advertisers, processing ~1,000 video uploads/day across 60+ ad accounts. Moved uploads to direct-to-object-storage streaming, cutting cloud egress costs ~60%.
• Maintained AWS infrastructure with Docker and Pulumi (IaC), cutting costs 30% via NAT optimization, resource rightsizing, and scheduled shutdowns, while sustaining 99% uptime.
• Built a performance analytics layer aggregating multi-platform campaign data into a unified marketing dashboard, surfacing real-time performance signals to the marketing team.
• Designed and built Creative Suite, an AI ad-copy-to-creative generator, as sole engineer end-to-end. Adopted by 9 clients within 3 months, opening a new monetization channel. Recognized as Top Performer for 3 consecutive months (140% of quarterly variable).
• Independently built a Google Ads audit service running performance & hygiene checks across account categories, cutting manual audit time from 3-4 hours to under 3 minutes per account, accelerating client onboarding.